McDonald’s Shows Its Commitment To The Spanish Countryside Through Big Good

McDonald’s has launched the Big Good Project, with which it once again vindicates its commitment to the quality of its locally sourced products and support for the Spanish countryside. This program arises as part of the company’s commitment to supporting and fostering the communities where it operates. Among them, the Spanish primary sector and meeting the highest standards of food safety.

Currently, more than 70% of McDonald’s shopping basket comes from Spanish or Spain-based suppliers, making producers a fundamental part of achieving product quality.

This initiative emerged in the fall of 2020 with the sale of the Big Good hamburger and helped thousands of farmers and ranchers affected by the Covid-19 crisis, and today it continues to be one of the fundamental pillars of McDonald’s Spain business. and one of its main bets as part of its commitment to the local.

In this first stage of the project, McDonald’s to express pride towards its suppliers, installed Totems under the message “everything has an origin”, because everything begins in their fields.

This project is a manifesto that represents the starting point of the company towards what it has committed, in the long term, to the Spanish countryside: periodic meetings of the agrarian institutional and livestock sector organizations to try to solve key problems in this sector. support commitments for 2030, promote the role of women in the field or digitization in it.

The meat of all its hamburgers, which is 100% of national origin and has the AENOR seal, is one of the key ingredients for the multinational, which has the first flagship Spanish beef farm in the Extremadura pasture. In fact, the company has more than 15,500 approved Spanish herds, which is 15% of the beef cattle registered in our country.

Locally sourced providers
Within the Big Good Project, McDonald’s has had the support and participation of its suppliers: OSI Food, which supplies the company with beef and chicken and which are a hallmark of its commitment to quality and local origin; Aryzta, supplier of the one made with wheat flour, without preservatives or colorants, or artificial flavors; Florette Agrícola, a supplier of lettuce, tomato and onion, which is certified by Global GAP, which means that the cultivation and management practices are designed to guarantee a safe product of the highest quality.

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